What is B Corp Certification?

B Corp is a global movement using business as a force for good.

To earn B Corp status, a company has to meet the highest social and environmental standards, from operating sustainably to supporting customers and employees.

So we're thrilled to announce we've earned B Corp status and are committing ourselves to making a positive pawprint on pets, people, and the planet.

Doing the right thing was part of our DNA already, but we're going one better with B Corp.


Our pets are everything to us, but our B Corp commitment means digging even deeper to provide the best for our companion animals.

  • Making sure that every one of our products is designed with happiness and health at their hearts.
  • Sourcing higher quality and more sustainable ingredients.
  • Enhancing pet wellbeing while nurturing the planet they (and we) love to explore.


Our B Corp status means fostering diversity and nurturing the wellbeing of everyone around us. We're creating a healthier and more inclusive environment for our team and colleagues, as well as investing in charity donations and volunteering.

  • Updated hiring approaches and diversity monitoring.
  • Employee engagement and support.
  • Strategically targeted charitable giving.


From eco-friendly packaging to energy efficient operations, sustainable ingredients and reducing our carbon emissions - our B Corp status underlines our commitment to a greener, cleaner world.

  • Targeting net zero by 2050.
  • Aiming for 70% sustainable manufacturing by 2025.
  • We've already reduced emissions by 10% in 2023.