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What is B Corp Certification?
B Corp is a global movement using business as a force for good.
To earn B Corp status, a company has to meet the highest social and environmental standards, from operating sustainably to supporting customers and employees.
So we're thrilled to announce we've earned B Corp status and are committing ourselves to making a positive pawprint on pets, people, and the planet.
Doing the right thing was part of our DNA already, but we're going one better with B Corp.
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Pets
Our pets are everything to us, but our B Corp commitment means digging even deeper to provide the best for our companion animals.
- Making sure that every one of our products is designed with happiness and health at their hearts.
- Sourcing higher quality and more sustainable ingredients.
- Enhancing pet wellbeing while nurturing the planet they (and we) love to explore.
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People
Our B Corp status means fostering diversity and nurturing the wellbeing of everyone around us. We're creating a healthier and more inclusive environment for our team and colleagues, as well as investing in charity donations and volunteering.
- Updated hiring approaches and diversity monitoring.
- Employee engagement and support.
- Strategically targeted charitable giving.
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Planet
From eco-friendly packaging to energy efficient operations, sustainable ingredients and reducing our carbon emissions - our B Corp status underlines our commitment to a greener, cleaner world.
- Targeting net zero by 2050.
- Aiming for 70% sustainable manufacturing by 2025.
- We've already reduced emissions by 10% in 2023.