The YuMOVE Story
Hello! We're YuMOVE, a global, pet-loving community dedicated in our mission to ensuring all dogs and cats live an active life, for life. This way, you and your pet can share more moments, for longer.
But don't just take our word for it – we’re already helping over 2 million dogs each year, globally. And we’re rated ‘Excellent’ on Trustpilot with more than 40,000 reviews from pet owners just like you! That’s why, when it comes to your pet’s health, you can trust us to have it covered.
Scientifically formulated – and packed with love
Here at YuMOVE, we’re science and heart combined. That means we never cut corners. We could have something that we know is clinically sound, but if it’s not the right thing for pets, we go back to the drawing board. By linking the science with our love for animals, we know we can deliver with confidence, and that our products do what they say and what we’ve promised.
We’ve been researching our supplements for more than 15 years. But we’ve been pet lovers for a lot longer. That’s why we’re proud that our products are not only proven in the park, but also in the vet’s practice.
What’s more, our YuMOVE Joint Care products are the only pet joint supplements clinically proven by the Royal Veterinary College to make a visible difference in just six weeks.*
Where it all began…
Our incredible YuMOVE journey began with two dedicated pet lovers – Dr John Howie and John Davies. Back in 2006, they quickly realised most pet supplements were either:
1. Cheap and ineffective
2. Very expensive and partially effective
Their first mission was to find a better solution for itchy pets, and they soon moved onto developing scientifically led products for other conditions. Luckily for pets everywhere, this included YuMOVE – the most effective joint supplement in the world.
The fantastic products we’re privileged to have at the centre of our business make millions of dogs and cats more comfortable every day.
Research and development…
Our flagship joint products are clinically proven to deliver visible results in just six weeks.* And for this, we have 15 years of research and our unique ingredients to thank!
“If you come to us about any ingredient in any of our formulas, we can tell you why it's in there, what it's for, what it's doing, what technical pathway it's interacting with, what the logic was for including it in the first place, what the evidence for it was, and why thesource that we used worked.”
– Dr John Howie, Chief Innovation Officer & Co-Founder, Lintbells | Home
John says it all, really. To claim we work hard on the research and development of our brands would be an understatement. Because when it comes to innovating new products and enhancing existing ones, we’re completely obsessed.
Recommended by vets
Dr James Howie BVetMed MRCVS
"There’s nothing better than a healthy, happy pet and that’s what YuMOVE can help make happen. As YuMOVE Veterinary Director, I'm proud of the benefit we are helping over 2 million dogs experience every year."
Striving for quality and consistency
The sad truth is, virtually no one in the pet industry tests their products. We do. We test a lot. In fact, our work never stops.
We assess and review and test and tweak and adjust. Constantly. That’s why we test in tiny batches to ensure we’ve got the desired strength of a particular component. And it’s also why we sample every batch of ActivEase® Green Lipped Mussel up to eight times a day to analyse over 40 fatty acids. That way we know we’re delivering superior quality every time.
What’s more, we always test against a certain specification. In fact, this is the specification that reputable names like the Royal Veterinary College have used in studies to prove our products.
Unique (and powerful) ingredients
A prime example of this being our unique ActivEase® Green Lipped Mussel, which powers our YuMOVE Joint Care supplements. It's an incredibly concentrated source of high-quality Omega-3, exclusively and sustainably sourced from the crystal-clear waters of New Zealand.
Green Lipped Mussel can be found in several joint supplements due to its Omega-3 content. But ours is especially powerful – it contains 8x the amount of Omega-3 and is over 30x more powerful than other standard GLM powder. What’s more, we go the extra mile to find and source the best variety of it in the world, and extract it differently to everyone else.
Our revolutionary vacuum extraction method takes our Green Lipped Mussel from a liquid to a powder in just 30 seconds, with no use of heat. The result? A nutrient-rich powder with 8x the amount of Omega-3 than other standard GLM powder. That’s the ActivEase® difference.
We also include plant-based, high-purity Glucosamine, naturally occurring Chondroitin and Manganese for high-strength joint support, plus Hyaluronic Acid to help lubricate and cushion the joints (our products contain the only version that's proven to reach the joint within 2 hours!). Combined, the unique ingredients in YuMOVE deliver a superior formula to help soothe stiff joints.
15 years of active and healthy pets
The UK’s no.1 veterinary joint supplement brand**
Clinically proven to work in 6 weeks*
Rated ‘Excellent’ on Trustpilot with over 40,000 reviews
A ‘See the Difference’ Money Back Guarantee
Helping more than 2 million dogs globally each year
Proudly helping over 2 million dogs globally per year
YuMOVE is now helping over 2 million dogs globally and that’s how we know we're only just getting started on our mission.